mis

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Data can be said as raw materials that are used for the purpose of data processing. Whereas information is data which are already processed and made available to the concerned people. Data may not be understood by all be easily but when it properly interpreted it becomes information which are put forward to people.

Data which is now used both as a singular and plural form can be defined as facts, information, statistics, or the like, either historical or derived by calculation or experimentation. Data will be defined as any type of representation of an object of an event. Such a representation could be in the form of numbers, text, symbols, voice, or static or dynamic images.

In the above case EXAMPLE

Data The company plans to introduce a customer loyalty card.




Information The company plans to introduce a customer loyalty card called Privilege, to retain existing customers and to attract new customers by offering discounts on selected purchase.

The first sentence is only a data as it is not properly interpreted and not properly understandable, whereas the second sentence gives a long picture of the data and makes it in a form whereby people can easily understand.

Data The chain is attempting to diversify.

Information The chain is attempting to diversify into other lines such as clothing and electrical goods like refrigerators and dishwashers.

The sentence written against information is very much explanatory as compared to the data sentence which is merely a short statement.

The information system gathered significant data on the customers behaviour, lifestyle aspirations etc which will to a large extent be a help the decision makers.

1. Based on the customers outlook towards the products in the past they can decide whether the customer gives more importance to the price of the product, quality of the product, style, design etc. By keeping this consideration in mind they can sell the new products.

. If the information system has details about the periods or days of the month during which most of the sales takes place, based on that the decision makers can plan when they should have the most number of stocks and when they should possess the last number of stocks. This can also help them to avoid unnecessary inventory costs.

. If they have records about which type of sales technique or promotional tools mostly influenced the customers, then they can try adopting the same techniques to promote sales of the new products.

4. If there is information showing the customers likeness or favouritism towards one particular brand, the decision makers can try to sell more varieties or quantities of that particular brand.



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