Successful Product Marketing As Shown By Sony Electronics essay

Successful Product Marketing As Shown By Sony Electronics essay

Sony electronics is a company that has its headquarters in Tokyo, Japan and specializes in manufacture of electronics. The world of electronic manufacture has become very competitive in the recent past and each manufacturer is trying to outsmart each other by all the methods possible. Sony Electronics has managed to stay afloat by ensuring that its marketing strategies are up to date. Despite the competition that Sony Electronics has been experiencing over the recent past it has being able to remain as leading player in the market.

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Marketing strategies that are employed Sony Electronics ensure that the company is always ahead of its competitors. Sony achieves this by ensuring that its ads are easy to understand. The ads that are used by Sony Electronics show that an ad need not be complicated in order to have an effect on the consumer. The company comes up with ads that customers need to be associated. In most of their adverts, they imply that one is behind the others if he or she does not have the latest Sony product. Customers do not want to be left by their peers and once they see the products they opt to buy the product lest they become the laughing stock. Sony Electronics has been able to use this marketing gimmick successfully for a long time.

On the other hand, Sony Electronics ensures that its customers have an understanding of what new products the company is about to develop. Before a product hits the market, the company places adverts for customers to see what new products from the company are about to hit the market. This creates anxiety among the customers as they await the anticipated product. This is very good because the customers will rush to buy the product once it hits the counters. This marketing strategy creates a competition between the existing products and what is about to be produced.

Sony Electronics adverts are very informative for they offer the customer all the information that a customer may be looking for in a product. This plays a critical role in ensuring that the customer will just walk into a shop and pick the product s/he wants because ones is able to make a choice upon seeing an advert. This reduces the chances of one changing his or her mind once s/he goes out to shop. In addition, Sony Electronics ensures that it honors all the promises it makes to the customers such as warranty. This has created a trust between customers and Sony Electronics’ products because the customer knows that they will get what the company promises.

A company has to have a bond between itself and its customers because customers are the most important group in the success of any organization. Failure to create this bond will lead to the failure of any organization because it would be possible to market products successfully. This is what creates the difference between Sony Electronics and the other electronic manufacturers. It is of paramount importance to make sure that products have all the features that appear in the adverts. This means that lies are dangerous in any organization because they will be discovered at the end of the day. All the promises that are given while marketing should be honored because people will make purchases based on those promises.

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