Monday, November 21, 2011

Corporate Strategy essay

Corporate Strategy essay

Strategy is a way or the directions with which to achieve desired goals. A Corporate Strategy is concerned with the overall direction or scope and purpose of the business to its stakeholders and it is normally stated in the mission statement of the company. The Corporate Strategy answers two questions about the firm. That is; what is our purpose of existence? And where are we heading?



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It has been argued that without a Corporate Strategy, a company can not realize the goals and objectives of the stakeholders. It is necessary for us to understand the importance of a Corporate Strategy to a firm and how to develop the Corporate Strategy. This paper examines how to come up with a Corporate Strategy and its benefits.


It is normally said that it could be pointless walking without knowing where you are heading. It is the same a company operates. The Corporate Strategy defines the direction which the company wants to go and at the same time, the means by which to achieve those set targets. For example; a company could have its Corporate Strategy as “to increase our market share this year by extending our marketing efforts to remote regions”. The direction or target of the company is to increase its market share and the means by which it can increase the market is by extending its marketing efforts to remote regions of the country. Three important feature of this Corporate Strategy include; direction means and time. Other features of a good Corporate Strategy include flexibility, rationality and communicated. Flexibility of a corporate strategy entails the ability of the strategy to change with time according to the existing situation. A Corporate Strategy that does not respond to changes in the business environment is not considered good. This because there changes which may need consideration for example; change in the regulations of the government affecting the Corporate Strategy. These are factors which a company’s executives must consider when formulating the strategies of the company.


The Corporate Strategy serves as a measure of the progress of the company. When a company is evaluated to measure how much as been achieved, the comparisons are made on the basis of the Corporate Strategy. Where the results reveal that the executives have been in the right direction then more efforts are encouraged but when the results conflict the Corporate Strategy of the executives, then control measures are put in place. This also stresses the fact that a Corporate Strategy defines the direction for the company.


The Corporate Strategy of a company is what motivates investors into the company. A company with very poor Corporate Strategy will not attract investors to subscribe to it in form of shares. This is because the investors fear that such as poor strategy will not make the company realize any profits besides making looses. There are other financial institutions which must evaluate the Corporate Strategy of the company before they advance loans to companies.


Conclusion


A Corporate Strategy is crucial as it describes the end which the company intends to reach and the means with which to reach the desired end. Good Corporate Strategies benefit companies. This is by winning trust of potential investors and financial institutions. Operations of the business must be geared towards achieving the desired ends and must constitute the means to the ends.



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