Advertisement Analysis essay

Advertisement Analysis essay

Advertisement plays a critical role in ensuring that a company is able to compete with the other market players who offer the same type of products to same market. The type of advertisement that a company opts to use plays an important role in ensuring that the intended messages reaches the intended audience. The most important thing is to make sure that an advertisement reaches its intended audience and above all, it delivers the intended message. All adverts should strive to meet these requirements if they are to make an impact in a company’s fortune.

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An advertisement should not be complicated because it will fail deliver the intended message. Adverts should be easy to understand and to connect with. Once an advertisement connects with the audience, the consumers will see a reason of buying the given product. This can be attributed to the fact that people need products that are associated with the majority of their friends. Complex adverts are bound to fail because consumers will not want to waste time as they try to deduce the meaning of these adverts. Adverts should be understandable at the first glance.

On the other hand, it is important to understand the type of audience that an advert has to reach. This determines the mode of advertisement that will helpful to the organization. An international company may use the internet because it will be possible to reach all no matter where they live. An international company that uses local radio or TV stations will be lost because it will target people in a certain region only. This will not help the company because it has to reach people across the globe in order to have a mark in the market.

The price of an advert is important because adverts should not take much of a company’s budget. This calls for planning once an entity decides to come up with an advert. All adverts should be economical to the company to avoid losses. Researches have to be conducted before an advert is developed to make sure that the company does not allocate a huge budget to something that could have taken a low budget. It is important to measure the success of a certain advertisement in order to know what has to be changed or improved. Measurements of success can be done through the changes that may occur to sales after an advertisement.

Since all advertisement is for the good of the company, it is important to come up with advertisements that are not very expensive. In today’s world, it is even to have very cheap advertisement through the social media thanks to technological advancements. Technology has also made it possible to reach as many people as possible without having to spend a lot of many. This is the reason why a company should contact a research in order to come up with the best form of advertisement that does not harm the company. It would not be wise to engage in an advertisement that will cost the company a lot of money and in the end fail to produce the desired fruits. However, it is important to acknowledge that advertisement is about risking so the company should be prepared any eventuality. On the contrary, this does not mean the company should not be careful because it can use the money for other causes.

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