Essay samples for free: November 2011

Wednesday, November 30, 2011

Woodstock essay

Woodstock is a very famous city in New York that is known for entertainment. In this Midwestern city, one can easily tell that Woodstock is a place where lifestyle is highly regarded. This is evident in the streets and pavements. The classic lifestyle that Woodstock is said to have has led many people to regard it as a city in which everybody can’t help falling in love. Woodstock begins in the city square and extends to an edge which is surrounded by farms. This makes it both unique and homely to its citizens as well as visitors. There are numerous reasons that prompts many people to visit and stay in Woodstock such as; it’s beautiful countryside, its charm, its culture and entertainment, as well as the many business opportunities that exist there.

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It is common occurrence that many places of entertainment are usually characterized by commotions and tension, but Woodstock is praised for being a peaceful entertainment city. Other than the fact that Woodstock is a renowned entertainment center, it is remembered for one landmark festival that was held in Woodstock in 1969. In August that year, Woodstock held its Music and Art Fair which was attended by more than 500,000 people. This festival lasted for four days. The festival was graced by leading as well as upcoming performers of that time. One person, Joni Mitchell, who had attended the fair described Woodstock as a glimmer of elegance which made children feel that they belonged to a greater pleasant environment. So glamorous was this event that one of its four founders named Michael Lang commented that the festival had achieved the purpose it had been formed for; to connect both the organizers and the audience. The 1969 Woodstock fair attracted so many fans that prior to its opening date, around 60,000 people were already camping at the site of the event, which was a dairy farm that stretched to over 600 acres. In fact, the opening date for the fair was characterized by intense traffic on the roads that forced performing artists to fly in. Advance tickets which had been booked prior were rendered useless with fans swarming the floors to participate in this event. This historical music fair brought change to the world. The event was characterized by peace, and passed messages of tranquility and openness embraced in expression of different cultures. The Woodstock festival was a clear demonstration of how generations could express themselves and be heard peacefully. The originators of this monumental event perpetrate the philosophy of Woodstock through the following. The first is identifying issues in the socio-political environment. Secondly is organizing the affected communities for which they then develop products. Finally, the need to encourage others to express themselves in a creative manner.

Apart from music and in line with preserving its culture, Woodstock commits itself to live up to its doctrines. Woodstock believes in the universality of human rights, engages in business practices which are ethical, allows free trade, endeavors to protect the planet and recognizes the fact that communities are crucial agents when it comes to adopting and implementing change. Woodstock also embraces the difference that an individual can make; and encourages and supports creative expression (The city of Woodstock, n.d).

Reference

The city of Woodstock. (n.d). Accessed on 28 September 2011, from <<http://www.woodstock-il.com/>>

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Tuesday, November 29, 2011

Statue of Liberty essay

The Statue of Liberty is special sculpture found in America and has a French origin. This sculpture consists of a female figure observed by the French people as the goddess of freedom and symbolizes freedom. It is located in the Liberty Island in the New York harbor.

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The figure holds a broken chain in her hands and has become an image of freedom in the United States. Visiting several places in the United States, you will find sculptures with the same art in buildings and open spaces to signify the freedom of the Americans. This paper seeks to determine the role played by the sculptor to the Americans.

The Statue of Liberty was since 1933 been preserved by the national park service until 1980’s when it appearance had deteriorated and had to be restored. Visits to view the statue were closed in2001 after the September 11th attacks as the national parks service feared for its security. It was later in 2004 reopened to the public but again closed in 2009. During this year, the statue was reopened but this time, the number of people accessing to see it was limited. It is currently being expected to close down on October 29th to allow the construction of a staircase to secure it. The sculptor who prepared the figure considered two previous images or sculptures used by Americans as symbols of peace. The two figures were female.

The Statue of Liberty has had a great significance on the lives of many Americans. First of all, the Statue of Liberty has greatly influenced the art in the United States. Most of sculptors developed thereafter emulated the ideas used in the developed of the sculptor. Though the sculpture was based on the two American sculptures, it had arti8stics features of the French people. Therefore, the Statue of Liberty has contributed to the fusion between the American art and the art of the French people.

The sculpture has also been used as a symbol of liberty. Many Americans associate the symbol with liberty or in other words freedom. This can be proved by the number of people visiting the site where it is located each year. The numbers are so high and sometimes the government is forced to limit visitors who want to see it. The government has also proved this by securing it and renovating or restoring it after deteriorations caused by wear and tear.

The Statue of Liberty sculpture also signifies the cooperation of the Americans. It is reported that before it is construction, the government had to difficult in raising the funds used in constructing it. Fundraisings were contacted to raise the funds. Americans cooperated with the government to raise the money. It therefore symbolizes the unity that Americans had.

Conclusion

The Statue of Liberty sculpture plays a very big role among Americans. The Statue of Liberty acts as a symbol of freedom or liberty among the Americans. The Statue of Liberty has been protected by the national parks services with advice from the government.

Although the sculpture cost

the government a lot of money, it should try and finance construction of other relate sculptures to diversify the risk of handling only one and deteriorating sculpture. Similar sculptures should be constructed in different places within the U.S.

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Sunday, November 27, 2011

Hospitality Industry essay

The hospitality industry includes several categories within service industry. These include lodging, cruise lines, transportation, restaurants and tourism industry. The hospitality industry is a multibillion investment in the world and its availability depends on the availability of disposable income and leisure time.

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In almost every country, the hospitality industry is always well established and many countries in the world greatly rely on incomes generated by the industry. This means that many countries find the industry attractive and beneficial to the economy. This paper therefore analyses the benefits of the hospitality industry and the future trend in the industry.

Look at the tourism industry; think of how much foreign exchange your country earns, the economic development due to utilization of local services and the reputation that the industry creates for your country. First of all, hospitality industry earns a country foreign exchange. When tourists enter any country other than their country, they have to exchange their currency into the currency of the hosting country so that they can be able to pay for services and goods they purchase while in the country. When they exchange this currency, the hosting country earns foreign exchange. With the local currency, the tourist can buy any commodity of their choice and at the same time boosting our country by consuming the local commodities. The services offered by the hospitality industry determine the reputation granted to the country by the tourists. If the tourists are treated poorly, then they many market the country negatively back home in their countries. For the hospitality industry to work more effectively and make more sales, the employees in the industry should be taught public relation skills to handle visitors.

There has been a sudden transformation of the quality and nature of services delivered in the hospitality industry. Many firms in this industry are seeking to satisfy the customer and retain them if they were to spend their disposable incomes at their leisure times. Many of these firms have incorporated systems which help them study what customers think of the services they received in the firm. For example some contact surveys by asking customers to state what they thought good or bad in the firm and where necessary welcome their suggestions. In such services, the company has no option of changing to what the customers prefer or else, no more customers can seek their services.

Several companies in the hospitality industry have adopted technology to cope with the current competition in the market place. Some of them have websites in which they inform their customers of the services they offer. For example, some airlines have provided information on departure and arrival of their planes indifferent countries. This helps those intending to fly to this countries prepare in good time and reach the hosting country without embarrassments. The companies have also adopted online marketing. For example, Kenya airways have attached leads in different websites which redirect surfers to the company’s website.

Conclusion

The hospitality industry must exist in every country. The companies or firms within the industry should be excellent to meet the different needs of customers from the different countries. There is need to direct the quality and nature of the services offered in the industry to address the needs of the customers. Since the industry benefits many countries, governments should also support the industries to maximize its productivity.

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Saturday, November 26, 2011

Business and Networking essay

A business network is social network which helps businesses exchange information. It involves both the social and the economic aspect. Business networking describes the activity of businesses interlinking to share business ideas or cooperating in business activities. There are several Business Networks designed to help business minded individuals and organizations establish new relationships with others for economic benefits.

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Every firm in operation must be associated to one or more business networks to sustain its operation. Many business networks have been establish to stimulate economic integration in the world. This then means there are benefits that a firm can derive from business networking. This paper examines how business networking is established and discusses the benefits and the risks involved in business networking.

Online business networking involves the use of the internet to link up businesses. Good examples include EBay and other potential marketing websites. These companies give information different products offered by other companies. Business networking is vital for operation of any organization. This is because there is no single firm that can produce its products with requiring supply of inputs or equipments sold by another company. For example, a company involved in the processing of tea will require manufacturing equipments which it may not be in a position to manufacture on its own. The company must look for these equipments for the market. On getting the right manufacturer, the company enters a business network with the manufacturer who may supply the company with future equipments if required. The company also needs to partner with other potential distributors who may assist in distributing its tea to potential markets. The tea must also be packaged using containers produced and sold by other companies. This constitutes a business network. There are several forms of business networks which the company can enter to facilitate its operation. Therefore, for effective functioning of a business, it must enter a business network.

Business networking enables companies to explore new opportunities by getting access to fresh information. Sharing of information between the company and potential supplier enables the company to determine the right suppliers to outsource their supplies from. It is encourages companies to take advantage of strategic information possessed by other firms in the industry. For instance; the company is notified of new technologies in the market to increase its effectiveness in performance. Management can also access information from the business networks which can be used by the firm for strategic alignment. Facebook and tweeter are examples of social sites which have changed by many firms and individuals to constitute business networks. There are also several publications for certain business networks for example; Wal-Mart business journals.

Conclusion

Business networking should be used as a tool for strategic change in the organization. Effective business networking requires survey to determine which networks to enter. They can be used to increase the firm’s effectiveness by providing better ideas for business practices. Information and communication technology have changed the nature of business networking. The internet is used to form several social sites in which business individuals can meet and discuss ideas. However, the company’s management should be careful to select only those business networks that will add value to the business. Personal interests using the company’s resources should not be encouraged by management.

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Friday, November 25, 2011

Impact of Fashion essay

Fashion can be defined what tends to be liked or preferred majority of people within a given region or among people in a group. Generally, fashion can be demonstrated in many fields. It can be outfits, equipments, machines, trends and even the way of speaking. It may be difficult to determine what commodities are fashionable because people have got different preferences for different commodities. Accordingly, something fashionable is seen as anything universally appreciated by many.

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Diversity in culture and many aspects of human life have brought about diversity in taste and preference. However, with the social integration of people from different cultures and changes in technology and human behavior, fashion has been dynamic and has brought about changes in many aspects of life. This paper exhausts the impact of fashion on human being. I will pin down my discussion on fashion in automobile and clothing industries.

It is thought that People who observe changes in fashion are people with stable financial ability and are in a position to purchase new items in the market. However, this may not apply for cloth lines since most of them are not expensive. A person who plans to buy a certain pair of jeans next month may change his minds and buy a new brand pair of jeans if it constitutes new fashion at that time.

Fashion also reveals the class within which an individual in the society falls. The fashions adopted by people in different classes in society are different. The rich may consider buying expensive items to fulfill their social standing in the society. On the other hand, the rich will tend to buy relatively cheaper items. In this case, fashion is used to reveal the status of people in the society. However, this idea may not be applicable in all situations; some people may dress in away that do not match their financial ability. A person in the middle class of the society can dress in more expensive clothing than a richer person.

Fashion indicates the personality of a person and people can use fashion to categorize people in to different groups. In the modern world, people dress to be identified with a certain group of people. For example youths wearing Sean John’s jeans want to be identified as modern and conforming to the trend among other youths in the world. Hence fashion is used as a tool for social conformity.

On the other hand, fashion has negative impact on human life. With diversity in human culture, more fashions have regularly hit the market and end up being displaced immediately. Where a person observes fashion so much, then the person has to spend so often on the different fashions that come in the market. Fashion brings about social inequality. The richer people in the society can afford newer fashions while the relatively poor counterparts may not afford to acquire the new fashions in the market.

Conclusion

New fashions hit our markets and people have different preferences for commodities comprising the fashion. Some people do not consider fashion as reasonable. For example; In the U.S, most buyers of automobiles do not adhere to fashion. People will normally consider the durability of the product as compared to fashion. The idea of fashion in cloth lines has brought about breaching of copyright laws among manufacturers.

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Thursday, November 24, 2011

Marketing Analysis: Gillette Razors essay

Gillette safety razors Inc was established in the year 1902 with a capital base of $ 9.2 billion. Gillette razors are company dealing in the manufacturing and distribution of razor blades and other personal care equipments. It is the most famous razor producing company in the world with over 17 billion customers in the world.

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The company has regularly recorded high profits in the past twenty five years and proving to be the most profitable company in the industry. It is important to understand what marketing arrangements have been put in place in this company to ensure consistently high profits. This paper performs market analysis of the company to come up with this information.

Razor blades were the first alternative products or equipments that men could use for personal care of their beards to traditional scissors. The product has been created to target the men population in the world specifically for shaving beards. The product has two cutting edges on opposite sides. The company also offers gel which is to be used by men while shaving to give an appealing appearance. The blades are also disposable use. The company has developed several brands of razors to meet the needs of the consumers in the different target markets. The razor has an adjustable knob to give the set different inclination to enable different shaves. This helps fulfill the differing needs of many customers. The razors are made from steel and therefore can not rust.

As I had earlier stated, the razors produced by this company are targeted for men. According to recent surveys, there are about 17 billion men aged above fifteen years who use the razor. Out of this population, 84% of the men shave their beards with this razor every morning.

Prices of the razors are negligible. It is one of the most underpriced items in the world yet they perform a lot of work. Most of the razors which meant for low income consumers are sold at $1 whereas those targeting high income consumers cost $ 4 each. Such pricing strategies make it so difficult for other competitors to enter the market.

The razors are normally distributed to 41 countries in the world with the help of agents. The company has 17 outlets in different countries through which it serves the agents. It also deals directly with large scale buying customers. The company has very few companies competing with it. There are only 6 other companies producing similar razors but do not have a reasonable market share. What has made the company remain the lead in the industry is the ability to produce new products almost each year. According to internal sources, the company intends to establish several branches in different continents to move closer to customers. This move is also aimed at reducing the cost involved in distributing its products. The company has a well managed websites which also provides useful information to customers across the world.

Conclusion

Gillette razors Inc is a well established company having identified the needs of billions of customers across the world. The company has managed to increase the number of its customers and amount of sales by introducing new brands of the razor blades regularly. The company has invested much in marketing its product though its product is essential to consumers.

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International Marketing essay

International marketing involves marketing efforts that target consumers beyond the local borders. This form of marketing utilizes the common marketing concepts. In other words, international marketing involves selling of your product beyond borders.

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The form of and coverage in marketing a local product is different from that marketing a product or service to be consumed internationally. This is what makes some products more familiar worldwide than others. This paper undertakes to examine the several changes in the nature of international marketing.

In the late nineties, before the world intensively made use of the internet, companies had to spend a lot of money on marketing their products beyond borders. They had to send agents to different countries to market the product. The agent had to incorporate arrangements in the media of the target countries to inform consumers in those countries of the product. However, with the current state of technological advancement, where many people have access to the internet and other mobile devices, international marketing has taken a different level. The internet has taken role in international marketing. Websites are currently being used to market product to people around the world. Organizations can now own and mange websites in which they include information relating to their company and its products. Consumers can also communicate with the company through web commends posted by customers. The websites contain the visual displays of the products of the company and the locations of the company’s outlets. These websit5es are accessible to customers worldwide. Social websites have been used by many firms to reach potential consumers. These social sites are used because many people have access to them. The company can include leads in any website which when the visitor in the social website clicks on the leads, they are redirected to the company’s website.

Other forms of international marketing include use of the print media. There are different publications which contain information about different products and are available to consumers in different countries. There are firms in the United States of America which have teamed up to produce magazines containing information about different products in the U.S market. For example, there are magazines which market cosmetics, cloth lines, sneakers and generally body outfits to consumers. The magazines are available and read in many countries across the world.

Some firms which want additional marketing strategies besides the internet marketing can use agents in the target countries to market their products. The firm must enter in to a contract with the agent to undertake marketing of their products. However, the company has top be careful when contracting a third party to undertake marketing efforts on its behalf in a foreign country. The company should search for reputable agents.

Conclusion

Information and technology has changed the nature of international marketing. Companies can now use the internet to reach many consumers in the world. Organizations can include the information about their products on the websites, and in publications which may be sold or issued freely to customers. These forms of marketing have reduced the cost of undertaking international marketing. International marketing should not only be implemented through the internet, more efforts should be placed on other potential channels to reach consumers. Business networking can be very helpful in international marketing as firms can establish relationships with other firms and consumers to help market products regionally.

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Wednesday, November 23, 2011

The Internet the New Market essay

The internet is a system in which information is availed online to meet educational, business and economic needs of users. In this system, different firms manage websites which are hosted online. The websites are freely accessible to any visitor across the world. Some firms may require users to register in the website to get access to any help provided by the host company.

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All companies have gone online to reach many consumers because it is apparent that currently, many people are techno-savvy. The main purpose is to market their products to many internet users. This has turned the internet the new market. I will discuss the concept of internet marketing, the advantages and disadvantages which firms derive from using the internet as the new market.

Many firms prefer the internet marketing because they believe many people in the world are techno-savvy. This can be proven by the fact that many people are currently using the internet as a result of need to socialize on the internet in social sites. There are several websites which contain information about different products and services. Some websites may prompt any visitor to register hence the visitor gives personal details to the hosting company. Form these personal details, the company can retrieve the persons contacts for example email addresses of the visitors or person and thereafter send the person emails containing information about is products. Most of such emails are what we receive as spam in our email accounts.

There are several advantages when using the internet as the market place. An organization has access to many consumers by using the internet. There are high possibilities of making more sales by informing people about your product. There the more you reach many people through online media, the more you make sales. Secondly, companies can reduce the cost of marketing by using the internet to market their products. Comparing two firms undertaking marketing of their products, one using the traditional efforts and another using the internet, the cost of hosting the internet to reach many is less than the other.

Market research has been made easy and cheap. Firms can undertake surveys online to determine the needs of the customers and developing market trends and implement changes in their products and services to meet the needs of its customers. Some products are currently sold online, for example in writing services, customers can log into websites of the any company offering such services and place orders for any term papers or essays. The company delivers the term paper to the customer through the email; hence, the cost of managing the transaction is significantly reduced.

The main disadvantage of the internet as the market place is that consumers tend to doubt products which they can not physically see and touch. They may think such products may be of lower qualities than what is presented on the internet. The internet as the new market has made business risky; changes technology and needs of the customers pose risk trading grounds for every company.

Conclusion

Embracing changes in technology can improve the performance of a company’s product in the market. More marketing strategies can be learned by organisations if they use internet marketing. Companies should adopt strategic marketing moves to be able to reach more customers than their rivals in the industry they operate.

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Tuesday, November 22, 2011

Monopoly and Microsoft essay

Monopoly can be defined as the ability to control the business transactions in a given industry. Where a company enjoys all the rights in the production of goods meant for a given function then the company has monopoly rights over the production of the commodities. For example; in software market Microsoft has all the monopoly rights in the production of computer operating systems i.e. it is the only company licensed to manufacture and distribute sets of operating systems.

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This paper seeks to establish how the Microsoft Corporation’s monopoly rights were established and discussed the benefits the company is deriving form the rights. The paper also looks at the implication of the rights on its customers.

Microsoft Corporation seems to be enjoying the monopoly rights in the computer software production as it has no rival firm offering the same. This is a result of the patent rights that systems of law in the world grant to an initiator or inventor of any intellectual property. Such monopoly rights make the industry lack free entry of competitors. That is what Billy Gates was granted by inventing the first operating system. The monopoly right in this industry has seen the firm make extra ordinary profits and Billy Gates himself rise to one of the richest persons in the world. Microsoft corporation stakeholders are enjoying as they reap the fruits of their efforts but we as consumers of the products produced by the company could be suffering unknowingly.

The world appreciates the efforts made by the company to improve computer performance and application in many business operations but monopoly rights have several disadvantages on the side of the consumers. First of all, Monopoly rights over the production of any products may make the company expose consumers to high prices of its prices. Everyone who has ever bought an operating system will tell you that operating systems are highly priced. If there were several companies producing the same products then competition amongst themselves could force them to cut down their prices.

Monopoly rights limit innovations. This has to some extend been disapproved by Microsoft corporation as it has always worked tirelessly to meet the needs of its consumers. The types of operating systems and other software manufactured have been made in such a way that many consumers around the world can fulfill their different needs. For example; windows 7, an operating system launched in the year 2008 and manufactured by Microsoft Corporation has been received well in the market. Many people find the interface easy to interact and the system is strong to viruses i.e. it dies not break down easily as compared to windows XP. Supposing a single manufacturer can deliver that much to consumers, if the industry could have more companies then customers could benefit much. It is possible that more could have taken place especially in the development of more advanced systems.

Conclusion

Microsoft Corporation is hard by developing more advanced operating systems which enable computers have more applications in the business environment. However, current changes in the technology could eventually limit its monopoly rights. This is because more advanced ways of enabling functionality to lead to creation of advanced systems or devices which will be substitutes to what Microsoft corporation sales. However, the company has always worked to the benefit of the consumers though at high prices. More is expected from the company in the future.

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Monday, November 21, 2011

Corporate Strategy essay

Strategy is a way or the directions with which to achieve desired goals. A Corporate Strategy is concerned with the overall direction or scope and purpose of the business to its stakeholders and it is normally stated in the mission statement of the company. The Corporate Strategy answers two questions about the firm. That is; what is our purpose of existence? And where are we heading?

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It has been argued that without a Corporate Strategy, a company can not realize the goals and objectives of the stakeholders. It is necessary for us to understand the importance of a Corporate Strategy to a firm and how to develop the Corporate Strategy. This paper examines how to come up with a Corporate Strategy and its benefits.

It is normally said that it could be pointless walking without knowing where you are heading. It is the same a company operates. The Corporate Strategy defines the direction which the company wants to go and at the same time, the means by which to achieve those set targets. For example; a company could have its Corporate Strategy as “to increase our market share this year by extending our marketing efforts to remote regions”. The direction or target of the company is to increase its market share and the means by which it can increase the market is by extending its marketing efforts to remote regions of the country. Three important feature of this Corporate Strategy include; direction means and time. Other features of a good Corporate Strategy include flexibility, rationality and communicated. Flexibility of a corporate strategy entails the ability of the strategy to change with time according to the existing situation. A Corporate Strategy that does not respond to changes in the business environment is not considered good. This because there changes which may need consideration for example; change in the regulations of the government affecting the Corporate Strategy. These are factors which a company’s executives must consider when formulating the strategies of the company.

The Corporate Strategy serves as a measure of the progress of the company. When a company is evaluated to measure how much as been achieved, the comparisons are made on the basis of the Corporate Strategy. Where the results reveal that the executives have been in the right direction then more efforts are encouraged but when the results conflict the Corporate Strategy of the executives, then control measures are put in place. This also stresses the fact that a Corporate Strategy defines the direction for the company.

The Corporate Strategy of a company is what motivates investors into the company. A company with very poor Corporate Strategy will not attract investors to subscribe to it in form of shares. This is because the investors fear that such as poor strategy will not make the company realize any profits besides making looses. There are other financial institutions which must evaluate the Corporate Strategy of the company before they advance loans to companies.

Conclusion

A Corporate Strategy is crucial as it describes the end which the company intends to reach and the means with which to reach the desired end. Good Corporate Strategies benefit companies. This is by winning trust of potential investors and financial institutions. Operations of the business must be geared towards achieving the desired ends and must constitute the means to the ends.

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Sunday, November 20, 2011

Advertisement Analysis essay

Advertisement plays a critical role in ensuring that a company is able to compete with the other market players who offer the same type of products to same market. The type of advertisement that a company opts to use plays an important role in ensuring that the intended messages reaches the intended audience. The most important thing is to make sure that an advertisement reaches its intended audience and above all, it delivers the intended message. All adverts should strive to meet these requirements if they are to make an impact in a company’s fortune.

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An advertisement should not be complicated because it will fail deliver the intended message. Adverts should be easy to understand and to connect with. Once an advertisement connects with the audience, the consumers will see a reason of buying the given product. This can be attributed to the fact that people need products that are associated with the majority of their friends. Complex adverts are bound to fail because consumers will not want to waste time as they try to deduce the meaning of these adverts. Adverts should be understandable at the first glance.

On the other hand, it is important to understand the type of audience that an advert has to reach. This determines the mode of advertisement that will helpful to the organization. An international company may use the internet because it will be possible to reach all no matter where they live. An international company that uses local radio or TV stations will be lost because it will target people in a certain region only. This will not help the company because it has to reach people across the globe in order to have a mark in the market.

The price of an advert is important because adverts should not take much of a company’s budget. This calls for planning once an entity decides to come up with an advert. All adverts should be economical to the company to avoid losses. Researches have to be conducted before an advert is developed to make sure that the company does not allocate a huge budget to something that could have taken a low budget. It is important to measure the success of a certain advertisement in order to know what has to be changed or improved. Measurements of success can be done through the changes that may occur to sales after an advertisement.

Since all advertisement is for the good of the company, it is important to come up with advertisements that are not very expensive. In today’s world, it is even to have very cheap advertisement through the social media thanks to technological advancements. Technology has also made it possible to reach as many people as possible without having to spend a lot of many. This is the reason why a company should contact a research in order to come up with the best form of advertisement that does not harm the company. It would not be wise to engage in an advertisement that will cost the company a lot of money and in the end fail to produce the desired fruits. However, it is important to acknowledge that advertisement is about risking so the company should be prepared any eventuality. On the contrary, this does not mean the company should not be careful because it can use the money for other causes.

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Saturday, November 19, 2011

Successful Product Marketing As Shown By Sony Electronics essay

Sony electronics is a company that has its headquarters in Tokyo, Japan and specializes in manufacture of electronics. The world of electronic manufacture has become very competitive in the recent past and each manufacturer is trying to outsmart each other by all the methods possible. Sony Electronics has managed to stay afloat by ensuring that its marketing strategies are up to date. Despite the competition that Sony Electronics has been experiencing over the recent past it has being able to remain as leading player in the market.

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Marketing strategies that are employed Sony Electronics ensure that the company is always ahead of its competitors. Sony achieves this by ensuring that its ads are easy to understand. The ads that are used by Sony Electronics show that an ad need not be complicated in order to have an effect on the consumer. The company comes up with ads that customers need to be associated. In most of their adverts, they imply that one is behind the others if he or she does not have the latest Sony product. Customers do not want to be left by their peers and once they see the products they opt to buy the product lest they become the laughing stock. Sony Electronics has been able to use this marketing gimmick successfully for a long time.

On the other hand, Sony Electronics ensures that its customers have an understanding of what new products the company is about to develop. Before a product hits the market, the company places adverts for customers to see what new products from the company are about to hit the market. This creates anxiety among the customers as they await the anticipated product. This is very good because the customers will rush to buy the product once it hits the counters. This marketing strategy creates a competition between the existing products and what is about to be produced.

Sony Electronics adverts are very informative for they offer the customer all the information that a customer may be looking for in a product. This plays a critical role in ensuring that the customer will just walk into a shop and pick the product s/he wants because ones is able to make a choice upon seeing an advert. This reduces the chances of one changing his or her mind once s/he goes out to shop. In addition, Sony Electronics ensures that it honors all the promises it makes to the customers such as warranty. This has created a trust between customers and Sony Electronics’ products because the customer knows that they will get what the company promises.

A company has to have a bond between itself and its customers because customers are the most important group in the success of any organization. Failure to create this bond will lead to the failure of any organization because it would be possible to market products successfully. This is what creates the difference between Sony Electronics and the other electronic manufacturers. It is of paramount importance to make sure that products have all the features that appear in the adverts. This means that lies are dangerous in any organization because they will be discovered at the end of the day. All the promises that are given while marketing should be honored because people will make purchases based on those promises.

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Friday, November 18, 2011

Direct Mail Marketing essay

Today’s world has become very competitive and this calls for all entities to ensure that their products are able to reach the target market. Producing a product or a service and failing to market it, is like blinking in the dark because nobody will notice it. In order for any business to remain in the market, it has to aggressively market its products to ensure that the market knows the products well. Several marketing strategies exist for any business to exploit them in their quest to beat competition from the other entities. Direct mail marketing is important for any business because it places the directly to the people.

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Producing goods, which are not marketed, does not help any business grow because people need to know what is being produced. Direct mail ensures that all the intended customers receive mails that detail the goods of a certain company. The mails may take different forms but the most common is the use of e-mails or short message services that are sent to mobile phones. The e-mails should be short and captivating in order to make sure that the reader is able to take his or her time to read. Sending long messages that are long and boring will be wastage of time because majority of then receivers will not read them. In addition, it is important to make sure that the messages are clear on everything that a customer needs to know about a certain product. It would be unwise to leave unanswered questions about a product because direct mail marketing does not offer chances for replies.

The most important thing to take into consideration while conducting direct mail marketing is that the marketer should not be nuisance to the recipient. In cases of sms marketing, the time that the messages are send is very important. Sending messages at night will disturb the recipient and s/he may end up hating the product even more. Messages should be sent during the day. This is the most convenient time to send messages to unknown people because otherwise it would be annoying to the recipient. In cases of e-mail marketing, it is unwise to send numerous messages to the same person because they may be irritating. This implies that direct mail marketing calls for courtesy and respect for the rights of the others even if there is no direct interaction between the marketer and the customer.

Systems that are programmed to send messages should be instructed to send messages to different people at different times. This ensures that messages are not send to the same recipient at all the times because in most cases this becomes a nuisance and works to the negative for the company. This can be achieved if the marketer understands that s/he is sending a message to a person who has not requested for the message. This is more like infringing in a person’s privacy because one is sending unrequested information. However, in the right way it can work wonders for a business. It cannot be taken for granted that people do not want to be disturbed at odd hours of the night and this is the reason why the time these messages are send should be reasonable. The marketer should offer all information that a person may need including where the products can be found. However, in an open economy it is not wise to quote prices of products in these messages because it may result into confusion among the customers.

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Thursday, November 17, 2011

Significance in the Work of Edgar Allan Poe essay

Edgar Allan Poe was born on 19 January 1809 and passed away on 7 October 1849. Orphaned at a younger age, he was taken by John and France Alan although they never adopted him formally. He is considered to be among the American Romantic Movement members and he was an author and a poet. His best-known tales are the macabre and mystery. He is among the first Americans to start writing short stories. In addition, Poe contributed tremendously in emergence of thee science fiction in the Americas. During his time, it was hard to earn a living from writing alone but Poe did not do any other job. This resulted in Poe living a life of poverty because writing could not sustain the life of a person.

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Poe has worked on several aspects of literature, which include literary criticism. The first work to be published by Poe was the poem The Raven

that became an instant hit. It catapulted him to fame because many people liked it. Poe’s works had a great impact on literary works in both American and the world literature. He was never afraid for trying things that were never varied before. He did not care what the people thought about his works but he was able to speak his mind using literary works. This can be attributed to the fact that he was orphaned at a tender age, and learnt how to live independently early in life.

He developed works in specific fields, which include cosmology and cryptography. This shows that Poe was not afraid of invention of literature. He contributed immensely in the emergence of science fiction, which enables a person to think about things that have never been discovered. This requires a lot of creativity in order to come up with something that is captivating to the reader. This is the reason why Poe is considered a great writer because he was very creative. Although his life was not successful and he died at a tender age, Poe was able to leave a mark in the world of literature. Poe dedicated all his life into writing to show that he had a talent in writing and he believed that he was able to earn a decent living out of it. This was despite the fact he was able to get a job in another field and make his life better.

Invention is important in the life of any artist. Poe took advantage of the fact that many fields were not exploited. Much of his homes are museums because Poe had a lot to offer to upcoming writers. It is important for any upcoming writer to develop a unique style that will be associated with him or her. Copying the styles of other people is an ingredient of failure because a person cannot be another one. Any artist should strive to speak his or her mind through what s/he writes. This is then reason why many artists do not hit because they do not say what they believe. One should not try to do what will please everybody because in most cases it is bound to fail. However, the most important thing is to ensure that one is creative enough when coming up with a literary work. Upcoming writers can look upon the qualities that are exhibited by Poe for inspiration.

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Wednesday, November 16, 2011

The Count of Monte Cristo essay

The Count of Monte Cristo is an adventures story written by Alexandre Dumas. Along with the three musketeers, it is regarded as the most popular works of Alexandre Dumas. However, it is important to note that the story is fiction although it seems to be real. The story tells the adventure of a shoemaker who lives in Nîmes in 1807 by the name of Pierre Picaud. Picaud wants to marry a rich woman but he is unable because three jealous friends of his lay blame on him of being an England spy. Despite all his tribulations, Picaud is able to make it in life although he lives in a foreign land. Picaud does not take ills done against him lying down and he spends years planning revenge against the people who set him up.

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After Picaud is accused of spying for England, he is placed under house arrest. He is moved to a castle Fenestrelle where he works for a very rich Italian cleric. During their stay together, the cleric starts to treat Picaud as his son and he leaves him (Picaud) his fortune after he dies. Picaud dedicates his time on planning how to revenge on the three men who caused his downfall in the first place. Using a dagger that is written the words “Number one,” he is able to stab the first man. This shows that Picaud is not ready to go what he believes was his. He does not believe in forgiveness for he knows the former friends wanted the worst for him.

Picaud poisons the second man while he lures the third man’s son into engaging in crime. In addition, he seduces the third man’s daughter into prostitution and ands up stabbing the man to death. Loupian, who is the third man, marries his longtime fiancé while in prison. The story the Count of Monte Cristo explores the effects of revenge. Many people believe that they are able to take advantage of other peoples’ situation in to undermine them. Although Picaud is an honest man earning his money from shoemaking, his friends become jealous when they realize that he wants to marry a rich woman. The three do not want Picaud to break the poverty chains because they want to be around him at all the times.

On the other hand, what the three jealous do not know is that when one door is closed God opens another one. The friends think that Picaud will be punished after they accuse him of spying for England, they do not understand that he is going to be blessed. He is placed under house arrest where he should take care of a cleric. The cleric does not have a family and Picaud is able to win the cleric’s trust. The cleric is wealthy and he leaves everything for Picaud upon his death making him very wealthy. Although it is not good to be revengeful, Picaud does not want to forget what the three friends did to him. He vows to avenge their deeds to him, which he achieves by killing them. In addition to killing the third man, he goes ahead and ensures that his children are doing the wrong things. He recruits the son into robbery whereas the daughter becomes a prostitute. Picaud believes that retaliation is a fair game.

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Tuesday, November 15, 2011

The Awakening: A Woman's Fight for Independence essay

Edna Pontellier is bored with the life she has been living as a pampered wife and mother who lives as if she is owned. She feels that her life is not complete and she want to achieve more ion life. After a lot of soul searching, she decides to commit suicide because she does not see any purpose of living. Many women lived this kind of life in 1890’s. However, it is of paramount importance to note that women are able to live their own lives and they should not be totally controlled by men. Women should be given the opportunity to live their lives freely just as men do.

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The fact that Edna is married means that she has very options to make. She does not understand why she cannot have the chance to love the man she has always loved, Robert Lebrun. Edna is expected by the society to be submissive to her husband no matter the circumstances. This implies that she cannot make the choices that she wants in life. She feels that her life is incomplete and she needs much more space in order to be in a position to fulfill her desires.

The society dictates that women should get married and have children. A woman is not given a chance to choose what she wants to do in life. This implies that most women are in relationships that they did not want to be in, in the first place. In the novel, a woman should always look proper. Edna is fighting this for the six years she has been proper. He understands the norms that a woman should be proper at all times she is not happy with the known rule. She is confused and wants to move out of the cocoon that has seen women be used as objects. Edna feels owned because she feels that her husband is controlling everything about her.

In order to show that she is independent, Edna stops attending the Tuesday meetings but instead opts to do small household chores. She has a big house but she moves out of it into a small cottage, which she calls the pigeon house. After this, she feels that she has broken free from her captivity. After she moves to the pigeon, she has an affair with a known heartbreaker by the name of Arobin. She wants to experience what she has not been able to get when she was owned. The fact that she is in control of the relationship with Arobin makes her feel very good. She knows that she does not love the man but she wants to feel how one feels when s/he is in control of something. This is the reason why she decides to date the heartbreaker.

Edna is unable to forget the love she has for Robert Lebrun. Although they only met briefly, once in Grand Isle she is unable to forget this man. When Robert returns from Mexico, he is ready to marry Edna but she is not ready to go back to the life of being owned. She wants to be free to take control of her life so she is not ready to settle down with another man. When Robert finally leaves Edna, she opts to commit suicide because she is not ready to live a life of misery for she cannot see a future without Robert.

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Monday, November 14, 2011

The Motif of War in "A Separate Peace&quot essay

The Motif of War in "A Separate Peace" essay

The novel A Separate Peace is a novel set in New Hampshire in a school by the name of Devon. A student, Gene Forrester, is bright and an intellectual. He has a daredevil roommate by the name of Finny and they become friends in the summer of 1942. Finny has immense talent in athletics and Gene starts to envy him. On the other hand, Gene thinks that Finny is trying to distract him from studies because he performs better than he (Finny) does. This brings out hatred between the two boys although it is not visible to an outsider.

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Since the book is set during the World War II, it is important to note that the novel’s main motif is that of war. Gene is in war with his roommate Finny although the latter is not aware. Gene is not happy when Finny shatters the swimming record after only one try. He envies the athletic prowess of his roommate and is out to finish it. This is the reason why Gene shakes the branch that sends Finny tumbling down where he breaks his leg. This is the end of the Finny’s athletic and it affects Gene forcing him to confess that he shook the branch on purpose. On the other hand, Finny knows nothing about the existence of the rivalry between the two and is honest with his roommate.

The idea of war is extended to the life of Finny when he is becomes the assistant manager of the crew team. The team’s manager cannot stand Finny and he has to resign. Gene agrees to enlist for war but abandons the idea once Finny returns to school. When Finny tells Gene that he intended to train for the Olympics, Gene offers to train for the Olympics in his place. However, because of the war, Finny says that sports are not important. War plays a crucial role in the lives of these young people because it keeps young men from eclipsing the older authorities in the words of Finny.

In an attempt to unearth, the circumstances that led to the breaking of Finny’s leg, the other in their class organize a tribunal. During the hearings, Finny walks out angrily and falls on the stairs where he breaks his leg again. During an operation, the doctor makes a mistake that leads to the death of Finny. This affects Gene a lot for he feels that he is responsible for the death of Finny. Gene heart is in war with what a simple act has led to. He realizes when late that Finny was his true friend although Gene had doubts in the beginning.

Although most of the things that happen in the novel are not the real war, Gene and Finny have been in a war for a long time. Gene thinks that Finny is envious of his (Gene) academic prowess but this is not the truth. The person in war here is Gene because he hates the fact that Finny is unbeatable in athletics. Gene hatches a plot to make sure that Finny does not continue to dominate the athletics field. However, Finny is not concerned by the fact that Gene is an intellectual who is always on top of their class. In the end, the other boys graduate and enlist for the military where they go to engage in real war.

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Robinson Crusoe essay

Crusoe is not interested in taking a career in law as his parents wish. He instead sets sail from their home in Queen's Dock in Hull for a sea voyage in 1651, August. Despite the fact that his journey has many obstacles he still able to sail again even after his ship is wrecked in a storm because of his love for the sea. However, the second is more dangerous because Sale pirates take him. After he is captured he is enslaved by a moor but manages to escape after two years accompanied by a boy by the name of Xury. During his escape, Crusoe, through the help of a Portuguese captain, whom he befriends, is able to own a plantation. Crusoe shows that a person is able to achieve what he wants irrespective of any obstacles that may be on the way.

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After some time Crusoe joins an expedition for bringing slaves from Africa. In one of those expeditions, his ship is wrecked and all the people die except him. He is left with two cats, a dog, and a few farm tools. He abandons the ship and decides to build a home near a cave where he grows barley, hunts and does other farm work to sustain him. He has a wooden cross, which he uses as a calendar for marking what he does every day. During his solitary stay he starts to read the bible, becomes religious, and ends up thanking the \lord for the fate that has befallen him. He thinks that he has everything in the wilderness save for human companionship.

Years after staying in the island, he realizes that some cannibals come to the island to haunt and kill prisoners. At first, he wants to kill for the wrongs that they do but he realizes that the cannibals do not commit the abomination knowingly. Crusoe is able to get a companion when he rescues a freeing prisoner whom he names Friday. He is able to teach the prisoner English and convert him Christianity. During a party of the natives in a cannibal feast, Crusoe and Friday are able to kill many natives and free two prisoners. Ono of the prisoner is a Spaniard while the other is Friday’s father. The Spaniard tells the two that a Spaniard ship is wrecked in the mainland and they decide to go rescue them and build a ship to help them sail to a Spanish port.

Before the Spaniard and the Friday’s father return, an England ship appears which helps the two to travel to England. Upon reaching England, Crusoe learns that his father did not leave anything for him in his will because they thought he was dead. However, his farm in Brazil has been able to accumulate lots of wealth. He transfers his wealth to England because he does not want t keep on traveling in the sea. Despite the problems that Crusoe encounters in life, he is able to achieve what he wants. He is able to travel through different seas something that he loved. This shows all the people should be focused in what they want. This is only achievable if one is committed and consistent. Crusoe does not forsake his friend, Friday and they travel together in the journey to Lisbon. On their way back, they meet the last adventure where they have to fight a pack of wolves. Crusoe has accomplished his mission of exploring the sea but he settles in England in the end.

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Sunday, November 13, 2011

To Kill a Mockingbird Essay

The novel To Kill a Mockingbird is written by Harper Lee and was produced in the year 1960. After its production, it became an instant hit and as a result won the Pulitzer Prize. The book tells the story of a six year old who lives in an old town of Maycomb, Alabama. The story is set during the great depression and the young girl, Scout Finch lives with her brother, Jem and their father, a widowed lawyer by the name of Atticus. Through the life of Finch and the other neighbors, the author is able to discuss the social injustices that are rampant in the society.

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In the neighborhood, there is a reclusive man by the name of Boo Radley who the children in the neighborhood would like to know. Finch together with her brother befriends Dill a boy who comes to visit his aunt in Maycomb each summer. The three are interested in knowing the life of Boo because he rarely leaves his house. It is of paramount importance to note that Boo shows friendly gestures to but he never comes out in person to tell them what he likes. However, the children notice that someone has been living them presents close to Boos house.

On the other hand, Tom Robinson, a black man, has been accused of raping a white man by the name of Mayella Ewell. Atticus is appointed to represent Robinson in court to defend him against the charges. Maycomb’s citizens are not happy by the decision taken by Atticus to defend the black man and even children start taunting Jem by calling his father a nigger lover. However, Atticus is adamant and insists that he will defend the accused to the best of his abilities because he does not see anything wrong with it. A group of people that wants to lynch Tom is forced to abandon their mission when the crowd is told by Jem, Scout, and Dill to see the circumstances from Atticus and Tom's perspectives.

Atticus does not want to be present in the trial of Tom but the children are able to watch the proceedings from a colored balcony. Tom is able to prove that the accuser Mayella and her father Bob Ewell, who is known as the town’s drunkard, are both lying. Tom proves that Mayella was seducing him and was found by her father and received a beating. Even after all the evidence, Tom is convicted and he is shot to death while trying to escape from prison. This proves that the justice system is corrupt something that shakes the faith of Atticus in the justice system. Bob is not happy with the Atticus defense of Tom and he opts to humiliate him by spitting on him. Bob goes ahead and attacks Jem resulting in Jem’s broken arm; Jem is rescued by Boo and taken home.

The novel explores the injustices that are experienced by non-whites in America. The citizens of Maycomb believe that Tom is guilty although they did not witness him commit the crime. Because he is black, they do not want a white man, Atticus to represent him in court. Even after Tom proves that he is innocent, the jury goes ahead and convicts him. The conviction is based on the color of his skin. The whites feel that they are superior to blacks and believe that all blacks are criminals.

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