Sunday, November 27, 2011

Hospitality Industry essay

Hospitality Industry essay

The hospitality industry includes several categories within service industry. These include lodging, cruise lines, transportation, restaurants and tourism industry. The hospitality industry is a multibillion investment in the world and its availability depends on the availability of disposable income and leisure time.



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In almost every country, the hospitality industry is always well established and many countries in the world greatly rely on incomes generated by the industry. This means that many countries find the industry attractive and beneficial to the economy. This paper therefore analyses the benefits of the hospitality industry and the future trend in the industry.


Look at the tourism industry; think of how much foreign exchange your country earns, the economic development due to utilization of local services and the reputation that the industry creates for your country. First of all, hospitality industry earns a country foreign exchange. When tourists enter any country other than their country, they have to exchange their currency into the currency of the hosting country so that they can be able to pay for services and goods they purchase while in the country. When they exchange this currency, the hosting country earns foreign exchange. With the local currency, the tourist can buy any commodity of their choice and at the same time boosting our country by consuming the local commodities. The services offered by the hospitality industry determine the reputation granted to the country by the tourists. If the tourists are treated poorly, then they many market the country negatively back home in their countries. For the hospitality industry to work more effectively and make more sales, the employees in the industry should be taught public relation skills to handle visitors.


There has been a sudden transformation of the quality and nature of services delivered in the hospitality industry. Many firms in this industry are seeking to satisfy the customer and retain them if they were to spend their disposable incomes at their leisure times. Many of these firms have incorporated systems which help them study what customers think of the services they received in the firm. For example some contact surveys by asking customers to state what they thought good or bad in the firm and where necessary welcome their suggestions. In such services, the company has no option of changing to what the customers prefer or else, no more customers can seek their services.


Several companies in the hospitality industry have adopted technology to cope with the current competition in the market place. Some of them have websites in which they inform their customers of the services they offer. For example, some airlines have provided information on departure and arrival of their planes indifferent countries. This helps those intending to fly to this countries prepare in good time and reach the hosting country without embarrassments. The companies have also adopted online marketing. For example, Kenya airways have attached leads in different websites which redirect surfers to the company’s website.


Conclusion


The hospitality industry must exist in every country. The companies or firms within the industry should be excellent to meet the different needs of customers from the different countries. There is need to direct the quality and nature of the services offered in the industry to address the needs of the customers. Since the industry benefits many countries, governments should also support the industries to maximize its productivity.



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1 comment:

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