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Wednesday, November 30, 2011

Woodstock essay

Woodstock is a very famous city in New York that is known for entertainment. In this Midwestern city, one can easily tell that Woodstock is a place where lifestyle is highly regarded. This is evident in the streets and pavements. The classic lifestyle that Woodstock is said to have has led many people to regard it as a city in which everybody can’t help falling in love. Woodstock begins in the city square and extends to an edge which is surrounded by farms. This makes it both unique and homely to its citizens as well as visitors. There are numerous reasons that prompts many people to visit and stay in Woodstock such as; it’s beautiful countryside, its charm, its culture and entertainment, as well as the many business opportunities that exist there.

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It is common occurrence that many places of entertainment are usually characterized by commotions and tension, but Woodstock is praised for being a peaceful entertainment city. Other than the fact that Woodstock is a renowned entertainment center, it is remembered for one landmark festival that was held in Woodstock in 1969. In August that year, Woodstock held its Music and Art Fair which was attended by more than 500,000 people. This festival lasted for four days. The festival was graced by leading as well as upcoming performers of that time. One person, Joni Mitchell, who had attended the fair described Woodstock as a glimmer of elegance which made children feel that they belonged to a greater pleasant environment. So glamorous was this event that one of its four founders named Michael Lang commented that the festival had achieved the purpose it had been formed for; to connect both the organizers and the audience. The 1969 Woodstock fair attracted so many fans that prior to its opening date, around 60,000 people were already camping at the site of the event, which was a dairy farm that stretched to over 600 acres. In fact, the opening date for the fair was characterized by intense traffic on the roads that forced performing artists to fly in. Advance tickets which had been booked prior were rendered useless with fans swarming the floors to participate in this event. This historical music fair brought change to the world. The event was characterized by peace, and passed messages of tranquility and openness embraced in expression of different cultures. The Woodstock festival was a clear demonstration of how generations could express themselves and be heard peacefully. The originators of this monumental event perpetrate the philosophy of Woodstock through the following. The first is identifying issues in the socio-political environment. Secondly is organizing the affected communities for which they then develop products. Finally, the need to encourage others to express themselves in a creative manner.

Apart from music and in line with preserving its culture, Woodstock commits itself to live up to its doctrines. Woodstock believes in the universality of human rights, engages in business practices which are ethical, allows free trade, endeavors to protect the planet and recognizes the fact that communities are crucial agents when it comes to adopting and implementing change. Woodstock also embraces the difference that an individual can make; and encourages and supports creative expression (The city of Woodstock, n.d).

Reference

The city of Woodstock. (n.d). Accessed on 28 September 2011, from <<http://www.woodstock-il.com/>>

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Tuesday, November 29, 2011

Statue of Liberty essay

The Statue of Liberty is special sculpture found in America and has a French origin. This sculpture consists of a female figure observed by the French people as the goddess of freedom and symbolizes freedom. It is located in the Liberty Island in the New York harbor.

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The figure holds a broken chain in her hands and has become an image of freedom in the United States. Visiting several places in the United States, you will find sculptures with the same art in buildings and open spaces to signify the freedom of the Americans. This paper seeks to determine the role played by the sculptor to the Americans.

The Statue of Liberty was since 1933 been preserved by the national park service until 1980’s when it appearance had deteriorated and had to be restored. Visits to view the statue were closed in2001 after the September 11th attacks as the national parks service feared for its security. It was later in 2004 reopened to the public but again closed in 2009. During this year, the statue was reopened but this time, the number of people accessing to see it was limited. It is currently being expected to close down on October 29th to allow the construction of a staircase to secure it. The sculptor who prepared the figure considered two previous images or sculptures used by Americans as symbols of peace. The two figures were female.

The Statue of Liberty has had a great significance on the lives of many Americans. First of all, the Statue of Liberty has greatly influenced the art in the United States. Most of sculptors developed thereafter emulated the ideas used in the developed of the sculptor. Though the sculpture was based on the two American sculptures, it had arti8stics features of the French people. Therefore, the Statue of Liberty has contributed to the fusion between the American art and the art of the French people.

The sculpture has also been used as a symbol of liberty. Many Americans associate the symbol with liberty or in other words freedom. This can be proved by the number of people visiting the site where it is located each year. The numbers are so high and sometimes the government is forced to limit visitors who want to see it. The government has also proved this by securing it and renovating or restoring it after deteriorations caused by wear and tear.

The Statue of Liberty sculpture also signifies the cooperation of the Americans. It is reported that before it is construction, the government had to difficult in raising the funds used in constructing it. Fundraisings were contacted to raise the funds. Americans cooperated with the government to raise the money. It therefore symbolizes the unity that Americans had.

Conclusion

The Statue of Liberty sculpture plays a very big role among Americans. The Statue of Liberty acts as a symbol of freedom or liberty among the Americans. The Statue of Liberty has been protected by the national parks services with advice from the government.

Although the sculpture cost

the government a lot of money, it should try and finance construction of other relate sculptures to diversify the risk of handling only one and deteriorating sculpture. Similar sculptures should be constructed in different places within the U.S.

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Sunday, November 27, 2011

Hospitality Industry essay

The hospitality industry includes several categories within service industry. These include lodging, cruise lines, transportation, restaurants and tourism industry. The hospitality industry is a multibillion investment in the world and its availability depends on the availability of disposable income and leisure time.

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In almost every country, the hospitality industry is always well established and many countries in the world greatly rely on incomes generated by the industry. This means that many countries find the industry attractive and beneficial to the economy. This paper therefore analyses the benefits of the hospitality industry and the future trend in the industry.

Look at the tourism industry; think of how much foreign exchange your country earns, the economic development due to utilization of local services and the reputation that the industry creates for your country. First of all, hospitality industry earns a country foreign exchange. When tourists enter any country other than their country, they have to exchange their currency into the currency of the hosting country so that they can be able to pay for services and goods they purchase while in the country. When they exchange this currency, the hosting country earns foreign exchange. With the local currency, the tourist can buy any commodity of their choice and at the same time boosting our country by consuming the local commodities. The services offered by the hospitality industry determine the reputation granted to the country by the tourists. If the tourists are treated poorly, then they many market the country negatively back home in their countries. For the hospitality industry to work more effectively and make more sales, the employees in the industry should be taught public relation skills to handle visitors.

There has been a sudden transformation of the quality and nature of services delivered in the hospitality industry. Many firms in this industry are seeking to satisfy the customer and retain them if they were to spend their disposable incomes at their leisure times. Many of these firms have incorporated systems which help them study what customers think of the services they received in the firm. For example some contact surveys by asking customers to state what they thought good or bad in the firm and where necessary welcome their suggestions. In such services, the company has no option of changing to what the customers prefer or else, no more customers can seek their services.

Several companies in the hospitality industry have adopted technology to cope with the current competition in the market place. Some of them have websites in which they inform their customers of the services they offer. For example, some airlines have provided information on departure and arrival of their planes indifferent countries. This helps those intending to fly to this countries prepare in good time and reach the hosting country without embarrassments. The companies have also adopted online marketing. For example, Kenya airways have attached leads in different websites which redirect surfers to the company’s website.

Conclusion

The hospitality industry must exist in every country. The companies or firms within the industry should be excellent to meet the different needs of customers from the different countries. There is need to direct the quality and nature of the services offered in the industry to address the needs of the customers. Since the industry benefits many countries, governments should also support the industries to maximize its productivity.

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Saturday, November 26, 2011

Business and Networking essay

A business network is social network which helps businesses exchange information. It involves both the social and the economic aspect. Business networking describes the activity of businesses interlinking to share business ideas or cooperating in business activities. There are several Business Networks designed to help business minded individuals and organizations establish new relationships with others for economic benefits.

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Every firm in operation must be associated to one or more business networks to sustain its operation. Many business networks have been establish to stimulate economic integration in the world. This then means there are benefits that a firm can derive from business networking. This paper examines how business networking is established and discusses the benefits and the risks involved in business networking.

Online business networking involves the use of the internet to link up businesses. Good examples include EBay and other potential marketing websites. These companies give information different products offered by other companies. Business networking is vital for operation of any organization. This is because there is no single firm that can produce its products with requiring supply of inputs or equipments sold by another company. For example, a company involved in the processing of tea will require manufacturing equipments which it may not be in a position to manufacture on its own. The company must look for these equipments for the market. On getting the right manufacturer, the company enters a business network with the manufacturer who may supply the company with future equipments if required. The company also needs to partner with other potential distributors who may assist in distributing its tea to potential markets. The tea must also be packaged using containers produced and sold by other companies. This constitutes a business network. There are several forms of business networks which the company can enter to facilitate its operation. Therefore, for effective functioning of a business, it must enter a business network.

Business networking enables companies to explore new opportunities by getting access to fresh information. Sharing of information between the company and potential supplier enables the company to determine the right suppliers to outsource their supplies from. It is encourages companies to take advantage of strategic information possessed by other firms in the industry. For instance; the company is notified of new technologies in the market to increase its effectiveness in performance. Management can also access information from the business networks which can be used by the firm for strategic alignment. Facebook and tweeter are examples of social sites which have changed by many firms and individuals to constitute business networks. There are also several publications for certain business networks for example; Wal-Mart business journals.

Conclusion

Business networking should be used as a tool for strategic change in the organization. Effective business networking requires survey to determine which networks to enter. They can be used to increase the firm’s effectiveness by providing better ideas for business practices. Information and communication technology have changed the nature of business networking. The internet is used to form several social sites in which business individuals can meet and discuss ideas. However, the company’s management should be careful to select only those business networks that will add value to the business. Personal interests using the company’s resources should not be encouraged by management.

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Friday, November 25, 2011

Impact of Fashion essay

Fashion can be defined what tends to be liked or preferred majority of people within a given region or among people in a group. Generally, fashion can be demonstrated in many fields. It can be outfits, equipments, machines, trends and even the way of speaking. It may be difficult to determine what commodities are fashionable because people have got different preferences for different commodities. Accordingly, something fashionable is seen as anything universally appreciated by many.

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Diversity in culture and many aspects of human life have brought about diversity in taste and preference. However, with the social integration of people from different cultures and changes in technology and human behavior, fashion has been dynamic and has brought about changes in many aspects of life. This paper exhausts the impact of fashion on human being. I will pin down my discussion on fashion in automobile and clothing industries.

It is thought that People who observe changes in fashion are people with stable financial ability and are in a position to purchase new items in the market. However, this may not apply for cloth lines since most of them are not expensive. A person who plans to buy a certain pair of jeans next month may change his minds and buy a new brand pair of jeans if it constitutes new fashion at that time.

Fashion also reveals the class within which an individual in the society falls. The fashions adopted by people in different classes in society are different. The rich may consider buying expensive items to fulfill their social standing in the society. On the other hand, the rich will tend to buy relatively cheaper items. In this case, fashion is used to reveal the status of people in the society. However, this idea may not be applicable in all situations; some people may dress in away that do not match their financial ability. A person in the middle class of the society can dress in more expensive clothing than a richer person.

Fashion indicates the personality of a person and people can use fashion to categorize people in to different groups. In the modern world, people dress to be identified with a certain group of people. For example youths wearing Sean John’s jeans want to be identified as modern and conforming to the trend among other youths in the world. Hence fashion is used as a tool for social conformity.

On the other hand, fashion has negative impact on human life. With diversity in human culture, more fashions have regularly hit the market and end up being displaced immediately. Where a person observes fashion so much, then the person has to spend so often on the different fashions that come in the market. Fashion brings about social inequality. The richer people in the society can afford newer fashions while the relatively poor counterparts may not afford to acquire the new fashions in the market.

Conclusion

New fashions hit our markets and people have different preferences for commodities comprising the fashion. Some people do not consider fashion as reasonable. For example; In the U.S, most buyers of automobiles do not adhere to fashion. People will normally consider the durability of the product as compared to fashion. The idea of fashion in cloth lines has brought about breaching of copyright laws among manufacturers.

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Thursday, November 24, 2011

Marketing Analysis: Gillette Razors essay

Gillette safety razors Inc was established in the year 1902 with a capital base of $ 9.2 billion. Gillette razors are company dealing in the manufacturing and distribution of razor blades and other personal care equipments. It is the most famous razor producing company in the world with over 17 billion customers in the world.

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The company has regularly recorded high profits in the past twenty five years and proving to be the most profitable company in the industry. It is important to understand what marketing arrangements have been put in place in this company to ensure consistently high profits. This paper performs market analysis of the company to come up with this information.

Razor blades were the first alternative products or equipments that men could use for personal care of their beards to traditional scissors. The product has been created to target the men population in the world specifically for shaving beards. The product has two cutting edges on opposite sides. The company also offers gel which is to be used by men while shaving to give an appealing appearance. The blades are also disposable use. The company has developed several brands of razors to meet the needs of the consumers in the different target markets. The razor has an adjustable knob to give the set different inclination to enable different shaves. This helps fulfill the differing needs of many customers. The razors are made from steel and therefore can not rust.

As I had earlier stated, the razors produced by this company are targeted for men. According to recent surveys, there are about 17 billion men aged above fifteen years who use the razor. Out of this population, 84% of the men shave their beards with this razor every morning.

Prices of the razors are negligible. It is one of the most underpriced items in the world yet they perform a lot of work. Most of the razors which meant for low income consumers are sold at $1 whereas those targeting high income consumers cost $ 4 each. Such pricing strategies make it so difficult for other competitors to enter the market.

The razors are normally distributed to 41 countries in the world with the help of agents. The company has 17 outlets in different countries through which it serves the agents. It also deals directly with large scale buying customers. The company has very few companies competing with it. There are only 6 other companies producing similar razors but do not have a reasonable market share. What has made the company remain the lead in the industry is the ability to produce new products almost each year. According to internal sources, the company intends to establish several branches in different continents to move closer to customers. This move is also aimed at reducing the cost involved in distributing its products. The company has a well managed websites which also provides useful information to customers across the world.

Conclusion

Gillette razors Inc is a well established company having identified the needs of billions of customers across the world. The company has managed to increase the number of its customers and amount of sales by introducing new brands of the razor blades regularly. The company has invested much in marketing its product though its product is essential to consumers.

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International Marketing essay

International marketing involves marketing efforts that target consumers beyond the local borders. This form of marketing utilizes the common marketing concepts. In other words, international marketing involves selling of your product beyond borders.

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The form of and coverage in marketing a local product is different from that marketing a product or service to be consumed internationally. This is what makes some products more familiar worldwide than others. This paper undertakes to examine the several changes in the nature of international marketing.

In the late nineties, before the world intensively made use of the internet, companies had to spend a lot of money on marketing their products beyond borders. They had to send agents to different countries to market the product. The agent had to incorporate arrangements in the media of the target countries to inform consumers in those countries of the product. However, with the current state of technological advancement, where many people have access to the internet and other mobile devices, international marketing has taken a different level. The internet has taken role in international marketing. Websites are currently being used to market product to people around the world. Organizations can now own and mange websites in which they include information relating to their company and its products. Consumers can also communicate with the company through web commends posted by customers. The websites contain the visual displays of the products of the company and the locations of the company’s outlets. These websit5es are accessible to customers worldwide. Social websites have been used by many firms to reach potential consumers. These social sites are used because many people have access to them. The company can include leads in any website which when the visitor in the social website clicks on the leads, they are redirected to the company’s website.

Other forms of international marketing include use of the print media. There are different publications which contain information about different products and are available to consumers in different countries. There are firms in the United States of America which have teamed up to produce magazines containing information about different products in the U.S market. For example, there are magazines which market cosmetics, cloth lines, sneakers and generally body outfits to consumers. The magazines are available and read in many countries across the world.

Some firms which want additional marketing strategies besides the internet marketing can use agents in the target countries to market their products. The firm must enter in to a contract with the agent to undertake marketing of their products. However, the company has top be careful when contracting a third party to undertake marketing efforts on its behalf in a foreign country. The company should search for reputable agents.

Conclusion

Information and technology has changed the nature of international marketing. Companies can now use the internet to reach many consumers in the world. Organizations can include the information about their products on the websites, and in publications which may be sold or issued freely to customers. These forms of marketing have reduced the cost of undertaking international marketing. International marketing should not only be implemented through the internet, more efforts should be placed on other potential channels to reach consumers. Business networking can be very helpful in international marketing as firms can establish relationships with other firms and consumers to help market products regionally.

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